7 Tips to help you land a higher-paying marketing job
This blog was specifically prepared for you if this is the year you decide to change jobs and find a higher-paying position. While searching for a new job, the goal is to sell yourself more effectively than anybody else, regardless of the firm you are applying to or the position you wish to hold. There are several things you can do to distinguish yourself as a top contender, even while you cannot predict the candidates you'll be up against.
Marketers understand the value of branding, the necessity of creative grit, and the reality that tiny things actually set something—or someone—apart. Keep reading to see some tips you can apply right now to increase your chances for your next job application!
Evaluate and access your strengths: Before you send out another cover letter, take some time to honestly evaluate your abilities. What part of your experience will the company find most valuable? Why would you be the ideal addition to the marketing team? Thinking about this before you start your application can help you choose the right roles to apply to and boost your chances.
Hone your skills: Once you’ve identified the roles you’re interested in applying to, identify any relevant skills you can acquire to further meet the hiring criteria. If you already work in marketing, consider taking up some additional responsibilities or chances to work with other teams. You can also connect with someone who is employed in the role you wish to work in to learn more about the key skills needed for success and how you can acquire those skills.
Cover all the basics and stay prepared for the right opportunity: Make sure you cover all the basic premises of finding a good job such as updating your résumé, LinkedIn profile, portfolio, and cover letter, so when an opportunity presents itself, you’ll be prepared to submit your application in time.
Do your research: It should go without saying, but before applying for a job, research the organization and the position. By gaining enough knowledge of the business and the role, you can genuinely demonstrate your interest throughout the interview process and stand out among hundreds of candidates. You can learn about the latest product the organization has launched, who their competitors are, how your role can help grow their business, their company culture and how you can fit in, and more.
Attend Networking Events: Networking events are essential as it places you in the perfect position to meet people who could be the contacts needed to land your dream job. At networking events, you get to meet people in your industry and also put yourself out there. Another benefit to networking is meeting people who you can share your journey with and can make you a better marketer. A total win-win situation.
Show off your skills online: We cannot deny the power of social media in any brand positioning. Consider using LinkedIn to share your work experiences and learnings or Instagram and Tiktok to create fun video content that shows your personality even more, and use Twitter to share your opinions. You can also leverage blogs, newsletters, or podcasts to showcase your skills and share your experiences online.
Update your strengths and skills: You should evaluate your strengths when applying for a new role. Perhaps you were promoted to team leader and now oversee a team, or you learned to create new sorts of reports that you had never been required to create before. Any new type of report or presentation translates to new strengths in data analysis and (potentially) new software abilities. Supervisory responsibilities mean new management and leadership skills. Social media skills translate to strengthened marketing and digital competencies. Keep these in mind and update your resume accordingly.
And there you have it! We hope you found these tips useful, and good luck with your job search. If you’d like to get access to fully-vetted opportunities that match your interest and experience, please add your details to our talent pool here.
