These 5 elements should be in your marketing portfolio
In 2023, resumes are not quite enough to attract that great job you’ve got your eyes on. Your future employers need to have a sound idea of the work you do. And since resumes are only one-pagers, portfolios could help you achieve that without stress.
As a marketer, portfolios help you showcase your skills and tell future employers or clients about your abilities and how they can benefit their organizational goals. This also establishes your credibility as a professional, making you appear more legitimate than your competition.
Your portfolio, which should be a collection of materials demonstrating your best accomplishments, allows potential employers to visualize the flow of your work and your impact on previous organizations.
What should be included in your marketing portfolio?
About section
Include a brief description of yourself and what you bring to the table in this section. It should also highlight your professional history. You want to market yourself as a valuable asset, and an about page lets you decide what you want potential employers to learn about you when looking through your portfolio.
Work samples and case studies
A portfolio's key appeal is its capacity to demonstrate your accomplishments using your skill set. Work samples and case studies can help you provide precise data and metrics and showcase the impact of your work on other businesses.
Traditional portfolios contained actual, physical samples of your work. But since we’re talking about an online marketing portfolio, what you will include will be samples of your work in digital format. These may be PDFs, digital images, or links to web pages.
Here are some examples:
1. Social media managers can include screenshots of social media posts, graphs showing an increase in social media followers and/or engagement, or ad creatives.
2. Content marketers can include links to live blog posts, a graph showing web traffic metrics, a page dedicated to your content strategy, and so on.
Testimonials
Testimonials are an effective way to demonstrate that your previous clients and employers were satisfied with the work you did for them.
After all, word-of-mouth advertising is the most effective form of advertising, and as consumers, we value hearing great testimonials from other people. Testimonials can help someone who hasn't yet been hired by you trust you and your skills.
Awards, recognitions, or certifications
A portfolio also gives you loads of chances to highlight the honors, accolades, and certificates you've racked up throughout your career. This, together with recommendations, contributes to the development of skill trust. It also enables you to proudly display your accomplishments and showcase your skills tastefully and professionally.
CTAs and contact information
Make your contact information easy to find and have a clear contact page. You should also think about what actions you want your prospective employer to take when they’ve read your brilliant portfolio. So make sure to include relevant calls to action.
Are you new to marketing and would love to build a great portfolio of mock projects or do you already have one? Be sure you have all these elements in place.
If you’d like a more practical approach to putting yours together, check out Portfolio For Creatives by leading content marketer and our Founder - Aisha Owolabi.
We wish you all the best in your job search!
