Your no-nonsense guide to a sustainable marketing career.

A collection of real-life advice from 50+ global marketing leaders to help you gain a well-rounded perspective on growth, prepare for the future, and build a strong career.

For smart marketers, by smart marketers.

Get your guide to long-term success built with actionable wisdom and a well of motivation for the marketing professionals of today and tomorrow.

What’s Inside the Marketers’ Room?

  • ✺

    A stage for standing out

    We've asked our featured marketers the one thing that sets them apart in their careers. Their answers will inspire you to think creatively and stand out.

  • ✺

    Maps for navigating challenges

    Every career has its hurdles. Learn how senior marketers faced and conquered significant challenges in their marketing careers.

  • ✺

    Big skills to shield you

    Discover the skills that will be your armor for today, tomorrow, and forever, even when the industry changes.

  • ✺

    A balance for data & creativity

    Understand how the best marketers strike a balance between creativity and data-driven decision-making, an increasingly vital skill in modern marketing.

  • ✺

    The tea for starting out

    Our experts reveal the three key things they wish they had known at the start of their marketing careers, lessons that can save you time and propel you forward.

  • ✺

    Community & resources

    Learn from the creators, the value of advice and community in an early-stage marketing career. Get access to the resources you need to grow faster.

What readers are saying

  • Winner Ajibola

    “The one thing that stuck with me from this book is that we often don’t need complex solutions to solve complex problems. Oftentimes, the most impactful solution is the easiest one. It may not seem like much, but recently, it’s been what I’ve been doing, and when I tell you, life has been so much easier. It’s definitely something I’ll be implementing for the rest of my career.”

    Winner Ajibola, Product Marketer

  • Treasure Okure

    "Something that stood out to me among the advice I received from the book was "be self-centered" about your career growth. Too often, we do things and stay in places for the wrong reasons - we don't want to offend people, we are too comfortable, etc. But one of the contributors said that, and it stuck with me"

    Treasure Okure, Content Marketer

  • Idongesit Akpan

    “I found this book at the right time. Normally, it would have been hard to get all those insights from the contributing marketers. One thing that stood out for me is how important data is and its interpretation to us as marketers. Moving forward, I’ll look at insights and analytics in a new light by relying on them to make informed decisions for a company’s growth.”

    Idongesit Akpan, Community Manager

  • Blessing Onyegbula

    “As someone who has played it safe for most of her career and become bored/complacent, this book made me sit up. Literally and figuratively. I love the section on embracing failure and having an experimental mindset. Sometimes, it’s okay to explore ideas not because they’ll be a hit but because of the lessons they’ll bring, leading to our growth. Also, the art of marrying data and creativity was explained in a practical way by the experts, which I appreciate.”

    Blessing Onyegbula, Content Marketer

  • Zainab Balogun

    “I learned that it’s okay to be a beginner. 😅 It’s something I particularly relate with cause many times I compare myself to others who have been in the field for a while & the book mentions that I can still carry the name on my head even though I’m just starting out. I also learned it’s not only my point of view that matters. That I’m fond of something doesn’t mean it’s the best thing out there, it helps to seek opinions and do some research.

    Zainab Balogun, Technical Writer

  • Titilola Shittu

    “I've always admired marketers who deliver excellent results while knowing little about how they do it. The insights shared in the book were practical, and now I better understand how some of these marketers execute. Each chapter taught me what to expect in marketing and how to excel as a marketer. Marketing requires much effort, and I'm glad I found this book.”

    Titilola Shittu, Product Marketer

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✺ For curious minds ✺

  • We’ve mentored and engaged with hundreds of early-stage marketers, and have found two common challenges:

    • Early-stage marketers, especially those trying to build global careers, lack access to top marketers worldwide.
    •They find most career advice out there to be empty, generic, and impractical.

    Inside the Marketers Room is designed to address these challenges. The book is a culmination of hands-on experience and a commitment to addressing the universal hurdles faced by emerging marketing professionals. It's not just a guide; it's your access to the career truths of 50+ mentors globally.

  • We featured a range of African and foreign marketers to provide diverse perspectives on navigating a marketing career. Some of them are:

    1. Nilanjan Mandal: who started out in healthcare but switched to marketing by first getting an MBA, and now works for TikTok as the Global Product Marketing Manager.

    2. Olabinjo Adeniran: A seasoned product and growth marketing expert with extensive experience in the Nigerian tech ecosystem. He has worked with top Nigerian startups, including Buycoins, Cowrywise, and Bundle, and has led successful marketing campaigns for various startups.

    3. Sruthi Kumar: An experienced marketing professional with a strong demand generation and field marketing background. She is currently the account-based marketing lead at Notion. Sruthi has worked for several notable companies in the San Francisco Bay Area throughout her career, taking on progressively senior marketing roles. She has been recognized for her ability to create memorable experiences and successful field marketing events.

    4. Daniel Orubo: A creative storyteller and SaaS marketer with a decade of experience. He has worked at Techpoint Africa, Zikoko, and Konbini, where he held various roles, including editor-in-chief. He is also known for his impact as the former head of content at Piggyvest, a leading Fintech in Nigeria, where he created the 2023 savings report that generated over 200k page views, launched and grew the company’s newsletter to over 30k subscribers, and spearheaded love marketing initiatives with commendable results.

    5. Peace Itimi: A multifaceted leader and marketing professional who has successfully led teams and strategies in consumer and B2B marketing, specializing in growth and digital marketing for African and emerging markets.

  • This book arms you with the vast knowledge of senior marketers, who share their approach to standing out in their careers, leaving you with diverse perspectives and practical advice to show you the multiple paths for career success and empower you to create yours.

  • Inside the Marketers’ Room offers you a blend of career observations from every continent in the world, making it a must-read for any marketing professional, regardless of your location. Doesn’t matter if you're in Lagos, London, or Los Angeles, you'll find fitting insights, strategies, and motivation for building a successful global marketing career.

  • Inside the Marketers' Room is currently only available as an e-book. While we aren't making printed copies of the book yet, you can follow our social media platforms to know when the book is available in print in the future.

  • Inside the Marketers Room costs $20 USD/£15/₦20,000 and you can get your copy (and a 25% pre-order discount) from our resource store.