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Career lessons from Milton Tutu - Chief Marketing Officer, Selar

Meet Milton Tutu, one of the youngest Chief Marketing Officers (CMOs) in Africa. His career journey began as a life coach, where he earned his first million by selling digital products. Today, he leads the marketing efforts at Selar. In this article, we will explore Milton's daily routine, the path that led him to Selar, and how his unwavering optimism catapulted him into the life he's always dreamed of.

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Career lessons from Ajoke Emekene - Clients Solutions Manager, TikTok

Ajoke Emekene is a growth marketer who specializes in performance and lifecycle marketing and currently holds a position as the Clients Solutions Manager for our favorite clock app, TikTok. How did she land her role and what exactly is performance and lifecycle marketing? This article answers all of that and we’ll be starting from the very beginning. Keep reading to learn more about this brilliant marketer.

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Gift (Gigii) Chidinma Gift (Gigii) Chidinma

11 Marketing Newsletters For Marketers in 2024

Discover 11 must-read marketing newsletters that keep you informed on the latest trends, strategies, and insights. Perfect for marketers seeking expert advice and industry news in bite-sized, actionable formats.

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Franklin Ugobude Franklin Ugobude

Build unforgettable experiences: A guide to sponsored events

Events are a time-tested marketing strategy. Companies often consider hosting events to achieve their marketing goals. As a marketer, event marketing offers a dynamic approach to engaging audiences, establishing strong brand awareness, and fostering enduring connections. This article explores how to achieve the best return on investment (ROI) when sponsoring events.

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Career lessons from Peace Obinani - Head of online marketing, PiggyVest

Recently, we had the pleasure of sitting down with Peace Obinani, the visionary Founder of Non-Tech in Tech and an accomplished Product Marketing Manager at PiggyVest. She graciously shared valuable insights into her remarkable career journey, which took her from a social media manager to product marketing.

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Ruthie Okere Ruthie Okere

AI vs Writers: 7 habits of highly replaceable human writers

At the end of this piece, you’ll have learned how to level up as a writer, and seeing generative AI as a threat would be beneath you - Ruthie Okere, a contributing writer for Smarketers Hub, outlines seven (7) habits of marketers who can easily be replaced, and provides valuable insights on how to avoid falling into the same category.

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Career lessons from content marketing trainer: Oche Writes

Oche Writes is a Content Marketing Trainer with over 5 years of experience. He’s worked with some of the largest brands in Nigeria to deliver top-notch content marketing strategies. Keep reading as we dive into Oche’s marketing career and uncover his journey so far, key highlights, challenges, and lessons learned.

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Nkechi Belinda Idinmachi Nkechi Belinda Idinmachi

How to implement product-led growth strategies + case studies

In this article, Nkechi, a contributing writer dives into the practical implementation of the PLG strategy, going beyond theoretical concepts. She shares how new startups can leverage this framework in five easy steps to double user acquisition, adoption, engagement, and retention.

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Selar Marketing Team Selar Marketing Team

Selar100 campaign case study

In this article, the Selar marketing team shares the planning process, outcomes, and impact of their revolutionary Selar100 campaign. Keep reading to learn more!

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