11 Marketing Newsletters For Marketers in 2024
In the fast-paced world of marketing, staying ahead of the curve is a never-ending journey. With Google and social platforms constantly churning out new SEO updates, trends, tactics, playbooks, and tools, it's easy to feel like you're navigating a maze of information. To catch up in this fast-paced world, there has to be consistent learning.
My marketing friends always ask me, "How do you stay updated with trends and industry news?" My response remains newsletters. These bite-sized nuggets of wisdom have been my compass in the ever-evolving marketing landscape, guiding me through the labyrinth of changes and innovations.
Picture this: there are groundbreaking updates in the marketing industry that many professionals have yet to catch wind of. From social media shifts to the launch of exciting new platforms and the intricacies of SEO, the information is out there, waiting to be discovered. The problem is that most marketers have no clue where to find these insights, let alone compile them all in one place.
Whether you're a marketing specialist or a generalist, the potential of reading newsletters from fellow marketers, industry leaders, and forward-thinking brands cannot be overstated.
Why should you subscribe to newsletters?
Stay updated with trends and industry updates: I’ve learned about multiple app launches and the latest marketing trends from newsletters. Newsletters are an excellent way to stay informed about topics, industries, or specific areas of interest. They often provide curated content, news, insights, and updates directly to your inbox. This can help you stay up-to-date with the latest trends, developments, and information in your chosen field.
Learn from brands: Marketers can learn how brands are developing compelling marketing strategies and how to adopt them for their work. Subscribing to newsletters from businesses or brands can provide access to exclusive offers, promotions, and scholarships. This essentially helps you amplify your marketing career.
Learn from experts: The easiest way to learn from an expert is by reading or listening to them. Marketing experts, as well as growing marketers often share their insights through newsletters. It is a great way to "steal" and implement. Due to the personalised nature of many newsletters, you can customize your preferences, enabling you to receive content tailored to your interests directly from an expert.
Provide real-life context and examples of your theorized marketing knowledge: You can relearn and improve your ideas from marketing newsletters. Learning from other social media marketers has helped improve my social strategy skills.
Exclusive offers and discounts: Community and Networking: Some newsletters foster a sense of community among subscribers. They often include discussion forums, events, or opportunities to connect with like-minded individuals who share your interests. This can lead to valuable networking opportunities and the exchange of ideas.
11 marketing newsletters to supercharge your career
Here are 11 marketing newsletters you can subscribe to, listed in no particular order. Find the newsletter that best suits your goals and niche and sign up.
Author: The Crew
Pricing plan: Free and Paid
Read time: 5-7 minutes
Audience: Digital marketers, it-shaped marketers, marketing leads, ad specialists, and digital media buyers
Stacked Marketers is a daily newsletter covering different marketing topics from social media, to SEO, advertising, PPC, content etc. The Crew summarizes each marketing tip, update, and strategy into one digestible section. They also share updates on large companies like X, Google, and Meta and how they can affect marketing.
I enjoy reading the section on company updates. If you work as a digital marketer with expertise in multiple areas or a media buyer, subscribe to Stacked Marketer.
2. The Marketing Millennials
Author: Daniel Murray
Plan: Free
Read time: 3-5 minutes
Audience: Diversified marketers, marketing leads, and executives
Marketing Millennials is one of my favorite newsletters. Daniel Murray, Founder of The Marketing Millennials, covers marketing topics across media, influencer marketing, social media marketing, content marketing, product marketing, growth marketing, etc. He interviews seasoned marketers to share their insights. As a generalist marketer, it can be a lot of work to learn new POVs to implement from a single source. The Marketing Millennials change that. I am a fan because of how simple and digestible it is. My favorite part of the newsletter is the "meme of the week" summarizing the topic of the day in a meme. Consider being a subscriber if you are a generalist marketer, marketing manager, or executive.
3. Marketing Examined
Author: Alex Garcia
Plan: Free
Read time: 3 minutes
Audience: DTC marketers, diversified marketers, growth marketers, growth hackers
Written by Alex Garcia, CMO at The Kollective, Marketing Examined covers topics across SMS marketing, growth marketing, influencer marketing, branding, and marketing revenue, making it very useful to marketers in the direct-to-customer (DTC) eCommerce, or software industries. He also covers marketing case studies, based on winning and failed marketing campaigns. His use of screenshots to show his examples makes it easier to understand. Marketing Examined can be your go-to resource bank to learn new POVs.
4. Talk Social To Me - Flick Social Media Newsletter
Author: Flick social team
Plan: Free
Read time: 5 minutes
Audience: Social media managers, social media marketers, social media executives
Flick is a social media hashtag, analytics, & scheduling tool. Their social media newsletter is a weekly newsletter on social media updates, tips, memes, and trends. Not all companies write helpful newsletters for their audience, but Flick takes time to create one. Flick’s newsletter breaks down app updates like feature rollouts, Meta and TikTok AI releases, algorithm explanations, etc. They make it easier for users to use their product and stay updated with social trends. The best part? You can read old newsletter issues made public on their site.
The Flick newsletter is helpful to social teams in staying updated with trends and news.
5. Nik Sharma's Newsletter
Author: Nik Sharma
Plan: Free
Read time: 5-7 minutes
Audience: DTC Marketers, e-commerce marketers, investors, and marketing operators
Nik Sharma's newsletter is a DTC marketing newsletter for marketers operating in the DTC industry. Nik covers topics on branding, marketing deep dives, performance marketing, DTC sales tactics, and more. Nik also advises operators and investors in the DTC industry on marketing investments, scaling revenue, and business growth. The newsletter may seem complex to marketers who need to gain experience in marketing operations — but the case studies make it worth it. I recommend it to e-commerce marketers and DTC marketers.
6. Marketing For Geeks
Author: Lade Falobi
Plan: Free
Read time: 3-5 minutes
Audience: Product marketers, product managers, tech marketers, growth marketers, and diversified marketers
Marketing For Geeks is in my top 5 marketing newsletters list. Why? Because there's always something new to learn and unlearn on SaaS product marketing, user onboarding, and customer acquisition. Lade, a product marketing expert, writes on product marketing for tech products, covering topics on user onboarding, acquisition, content, and branding. She also shares her knowledge on product teardowns and how to improve a product for a better user experience.
If you'd like to learn more about marketing tech products and creating a seamless user experience, Marketing For Geeks is your go-to newsletter.
7. Brianne Fleming's Newsletter
Author: Brianne Fleming
Plan: Free
Read time: 3-4 minutes
Audience: Creative directors, brand marketers, and marketers who work with creatives
Brianne Fleming's newsletter is about marketing with sprinkles of pop culture style. Brianne writes about how to leverage pop culture and branding to sell out your products — and entertainment marketing trends. In 2022 she wrote about how brands can leverage boy band marketing to boost sales.
I enjoy her newsletter because of her insights on branding, celebrities, and styles to build community. She has used this style to grow her personal brand on X, with her audience-building technique #Popchat.
It will interest you if you work in media-focused brands or entertainment, or if you'd like to learn how to use pop culture in your marketing.
8. Demand Curve
Author: Neal O'Grady and his team
Plan: Free
Read time: 5 minutes
Audience: Marketing executives, growth marketers and hackers, marketing operators, and start-up founders
Demand Curve is an advanced newsletter with growth tactics used by fast-growing companies. Insights are from founders, marketing executives, and Y Combinator founders. The newsletter includes content on email marketing, conversation rate optimization (CRO), product launches, and ads with insights from other companies.
The newsletter is easy to digest despite the audience it is for. If you aim to enhance your knowledge as you advance in your marketing career, this newsletter can provide fresh ideas for you to incorporate.
9. Very Good Copy
Author: Eddie Shleyner
Plan: Free
Read time: 3 minutes
Audience: Copywriters, creatives, marketers
Eddie Shleyner is a renowned copywriting expert. He writes the Very Good Copy newsletter, which he calls micro-essays. His newsletter covers topics on advertising (digital and traditional), persuasion, copywriting, and creativity. In his newsletter, he uses storytelling to express his thoughts, making them captivating.
I recommend this to creatives who write copies for themselves and clients, copywriters across various industries, and marketers looking to improve their ad copy skills.
10. #SEOFOMO Newsletter
Author: Aleyda Solis
Plan: Free
Read time: 5 minutes
Audience: SEO specialists, digital marketers, SEO consultants, SEO content writers
SEO is tough and every marketer knows this. It can be hard to optimize a website for ranking and publishing content that competes against over 100,000 articles. And at the same time, stay up with Google’s algorithm and search engine updates. Aleyda Solis focuses on the latest SEO news, SEO guides, and upcoming SEO events. She also shares remote SEO jobs for SEO folks.
If you work in SEO, #SEOFOMO should be your go-to newsletter for keeping up with trends and industry news.
11. Psychology Of Marketing
Author: Abhi & The Crew
Plan: Free
Read time: 5 minutes
Audience: Copywriters, brand marketers, email marketers, marketers interested in marketing psychology
Acquired by the Stacked Marketers Crew, but founded by Abhi. The Psychology Of Marketing uses science to explain why people buy and how to use psychology to motivate customers to buy. It features one psychological effect and ways to leverage it in business, including examples and case studies.
It has helped me improve my ad copywriting. I recommend it for marketers who wish to understand human behavior and how to convert them to customers.
Bonus Newsletter: Viral Loop by Smarketers Hub
Author: Etashe and the Smarketers Hub Team
Plan: Free
Read time: 5 minutes
Audience: All African Marketers looking to build global marketing careers.
This monthly newsletter discusses specific marketing topics that are tailored to African marketers. From AI marketing trends to global marketing job listings, articles, resources, and digital events that are highly valuable for marketers.
Wrapping Up
Newsletters can help you stay updated with trends and industry news, especially if you prefer written content to audio content like podcasts. It can also help you get new ideas to implement at work and improve your skills and value as a marketer. Regardless, I don't advise that you subscribe to the 12 listed to avoid getting overwhelmed or confused. I recommend 2 - 4 newsletters—unless you're an avid reader.
If you’re a marketing professional and would like to access value-packed content, resources, and diverse opportunities to help you build a successful global marketing career, join the Smarketers Hub community today.
If you’d like to contribute to the Smarketers Hub blog, fill out this form. We accept articles on everything from the latest marketing tools to successful campaign strategies and insights to help us level up our marketing game!
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