The year is 2022. Just as marketers are wrapping up the year and planning for the next, then boom: ChatGPT launches!

The chaos starts. Content marketers are frantic with worry that ChatGPT may take their jobs, and LinkedIn posts about it fill every feed. Many a “thought leader” had one or two things to say about this revolutionary invention.

Fast forward to 2025, the story has changed and what was once seen as a threat is now a powerful tool many marketers embrace for day-to-day work. From performing tasks like research, content outlining, content repurposing, and heck, writing, AI has become an essential tool for many marketers.

Olga Andrienko, the VP of Brand Marketing at SEMRush shares her opinion about using AI as a marketer.

If you’re ready to make your job easy, here are 11 AI-powered marketing tools to complete tasks faster. As long as you use these tools to complement your creativity, they won’t compromise your work quality or put you at odds with your client or boss.

Table of content

1. 11 paid and free AI tools for your marketing tool stack

2. The best AI tools for research and writing

3. The best AI tools for video creation/editing

4. The best AI tool for content editing

5. The best AI tool for social media management

6. The best AI tool for graphic design

7. The best AI tool for email marketing

8. The best AI tool for expert interview

9. How to use AI to grow as a marketer

11 free and paid AI tools for your marketing stack

With these tools, you can save hours of repetitive tasks and get work done faster and better.

Category: Research and writing

1. ChatGPT

2. Perplexity

3. Claude

Category: Video creation/editing

4. Descript

5. Jupitrr AI

Category: Content editing

6. Grammarly 

Category: Social media content creation

7. Predis AI

Category: Graphic design

8. Canva

Category: Email marketing

9. Lavender AI

Category: Content repurposing

10. Repurpose AI

Category: Expert interview

11. Otter AI

The best AI tools for research and writing

Research and writing are the backbone of marketing—from audience research and content creation to video research, scripting, and more.

Here are AI tools to get you started with that.

1. ChatGPT

ChatGPT is a powerful tool that helps you perform any research, from audience and keyword analysis to content strategy development and idea generation. It also assists with writing tasks such as content creation, copywriting, title generation, and meta-description writing.

Using a conversation-like structure, ChatGPT punches out answers based on your prompts and can give detailed answers depending on how specific your prompt is and your history with the tool.

Vera Andeubenye Agiang, an AI and Automation Specialist, says:

Vera adds, “When writing about tools, I first ask ChatGPT about the tools and then fact-check the answers later by using those tools. This gives me comprehensive information on what I’m working on and to get work done faster.”

Kiro Nowak-Smith also finds ChatGPT useful for brief creation and question generation. Here's what she shared:

Jeremiah Ajayi also mentioned how he uses ChatGPT to boost efficiency as a marketing leader.

Then he made a post, with a step-by-step process on how he did it.

Standout features

• Multiple language options, expanding its usefulness to a large audience.

• Its “explore GPTs” feature allows you to perform different tasks from CV writing to website building, summarization, image generation, data analysis, etc.

• Its versatility enables it to create any form of content from social media, blog posts, email content, etc.

Pricing

• GPT- 3.5 version - Free

• GPT- 4 Model with ChatGPT Plus - $20/month.

2. Perplexity

I used Perplexity for 30% of the research for this article and it was so helpful. With a single prompt, it gave me a breakdown of the tools I was researching. I only had to do a quick confirmation from the tool’s website to verify the information I had. This cut my research time in half.

Perplexity is another generative AI with superpowers in research, and content writing, among other things. A distinct feature is how it links to sources and includes citations and references, making its content more reliable and verifiable.

It also allows you to tailor your search based on the research you want to do, such as academic research, SEO content research, etc.

Here’s what Darakshan Anjum, a content writer, had to say when she compared Perplexity and ChatGPT.

Standout features

• Generates credible responses and links to sources.

• Image and video generation options.

• Supports easy copy-and-paste sharing.

• Its “spaces” feature allows you to organize and group your questions based on specific topics that you research.

• Its “related queries” section suggests more queries you can click to get additional answers to your initial prompt.

• Its “discover” feature allows you to read articles on different topics like you do on the web.

Pricing

• Standard - $0

• Professional - $20

• Enterprise - Custom

3. Claude

Claude is another exciting generative AI tool you shouldn’t sleep on. From idea generation and creating content outlines to writing full blog posts, summarizing and simplifying complex concepts, analyzing images, and editing content, Claude covers it all. It rivals both ChatGPT and Perplexity in its capabilities

Claude allows you to create briefs around a topic, which is what Maryam Oseni likes most about it.

Standout features

Kiran Shahid, a freelance content writer for B2B SaaS companies, stated some ethical ways she uses Claude in her work, which also double as key features of the tool.

• Claude’s advanced text summarization feature can skim research reports, summarize large volumes of text, highlight relevant data, and translate jargon into simpler words.

• Claude offers content optimization, identifying opportunities to naturally integrate keywords into content pieces.

• Its internal linking assistance feature suggests relevant internal links to improve your website structure, enhance user experience, and boost your SEO efforts.

• Provides brand support, helping you to check writing against your brand’s style guides to ensure consistency.

Pricing

• Free - $0

• Pro - $18

• Team - $25

• Enterprise - Custom made

The best AI tools for video creation/editing

4. Descript

Descript is an innovative AI video editing tool that allows you to modify your video by editing the text transcript. For example, if you delete a word from the transcript, it automatically gets removed from the video, making it a fast and easy way to edit videos.

You can edit several video clips at the same time. Its screen recording features also make it easy to record and edit video tutorials, product demos, etc. It’s a great option for podcasters, video content creators, and content marketing teams.

Claire Farwell, an AI educator, explains how Descript made it easy for her to create video content. “It helps me streamline my video creation process, from transcription to editing, saving me hours each week. With a tool like this, staying consistent and polished becomes easier,” she says.

Standout features

• An overdub feature that creates an AI model of your voice, which enables you to generate new dialogue by typing.

• Integration with other platforms like YouTube, Vimeo, and other podcast sites.

• A green screen feature with which you can change your video’s background.

• Collaborative editing between teams, whereby you can leave a comment on a section of the video, just like in Google Docs.

• Offers translation from one language to another.

• An eye contact feature that adjusts your gaze to the camera, even if your eyes are off-camera during recording

Pricing

• Free - $0

• Hobbyist -$12

• Creator -$24

• Business -$40

• Enterprise - Custom made

5. Jupitrr AI

I got to know about Jupitrr AI while scrolling through Product Hunt. Naturally, I checked it out and used it for some B-roll creation and video editing, and loved it.

It has 2 major use cases—AI video maker and Audiogram maker—making it a great tool for video content creators, Youtubers, and podcasters.

With Jupitrr AI, you can add B-rolls to your normal video, by simply highlighting the part where you want the B-rolls to appear and it will recommend appropriate ones to add. It also allows you to upload your B-rolls, if you choose.

For the audiogram feature, you simply need to upload your audio file, follow the instructions, and it gets done within literally minutes.

Standout features

• Subtitles in up to 58 languages, making it adaptable for a large range of creators.

• Customizable text overlays to improve engagement.

• Auto-resizing of videos to suit various platforms and audiences.

• An audiogram editing feature for faceless content.

Pricing

• Free -$0

• Starter - $14

• Creator - $17

• Pro - $38

The best AI tool for content editing

6. Grammarly

Grammarly is every writer’s best friend. The tool catches wrong spelling, grammatical, and punctuation errors and suggests the correct form. It also suggests alternative sentences to achieve clarity and conciseness, making your content clearer and better aligned with your brand’s tone.

On a basic level, Grammarly suggests synonyms to replace repetitive or weak words and suggests paragraph rewrites to make your content more suitable to the target readers. With its readability score feature, you can make your content easier to understand for your audience without totally dumbing things down.

Standout features

• A plagiarism checker for researchers to achieve originality.

• Customization options based on your writing intent, audience, and tone, giving the best suggestions that suit your style.

• Seamless integration with other platforms like Google Docs, Notion, Slack, etc.

• Offers brand support, allowing you to upload your brand’s style guide to create content that aligns with your identity.

Pricing

• Free -$0

• Pro -$12

• Enterprise - Custom

The best AI tool for social media management

7. Predis.ai

Being a one-person marketing team is not easy. Working in a startup where I have to wear many hats— social media management, content writing, and email marketing— I understand how frustrating it can be to create content for and manage multiple social media platforms, amongst other tasks.

So, when I say Predis.ai is a lifesaver, I mean it. With the tool, creating engaging social media content becomes a breeze, especially if you have a lot on your plate. Think AI content creation, caption and ad copy suggestion, hashtag suggestion, content calendar creation and scheduling, etc.

It contains all the features you need to succeed with social media marketing without burning out and agonizing about what to post every day.

Standout features

• An engagement prediction feature that removes the trial and error of social media marketing by suggesting high-performing content types, best posting time, caption, and image.

• A competitive analysis feature that lets you analyze other brands’ strategies to refine yours.

• Offers visual content generation such as images, memes, and videos with layouts and templates.

• Inbuilt content scheduling tools.

• A custom design option that supports brand identity.

• Its collaboration feature allows you to give and receive feedback from clients, colleagues,

Pricing

• Free - $0

• Lite - $27 monthly

• Premium - $49 monthly

• Agency - $207 monthly

The best AI tool for graphic design

8. Canva

I’ve been using Canva for about 5 years now and haven’t looked back. From social media flyers, carousels, LinkedIn and email banner designs, presentations, and reports, Canva is the tool you need to succeed as a marketer with beginner designer skills.

With its drag-and-drop features which make it easy to navigate, and thousands of design templates to choose from, it truly stands out amongst AI graphic design tools.

Canva’s AI magic tool can help create any design of your choice. By simply describing what you want, it will generate a design that matches it. This reduces the time that would have been spent editing a template or creating from scratch.

Standout features

• User-friendly tools, with the ability to produce stellar designs.

• Thousands of customizable templates in different categories, from social media designs to presentations, videos, etc.

• Robust AI features such as the magic resize and background remover, all available on a single platform.

• AI Magic design suite that generates any kind of design you want with a prompt.

Pricing

• Canva Free: $0

• Canva Pro: $15/month

• Canva Teams: $30/month

• Enterprise: Custom

The best AI tool for email marketing

9. Lavender.ai

Stressed out with low open rates and a ridiculous CTR on your emails? With Lavender, you’ve got the solution to take you from the trenches of email conversion to the top 1%.

Lavender.ai is an AI-powered email marketing tool that coaches you on how to craft emails that get responses. It’s mostly used by sales teams for outreach, business leaders, and anyone who sends out regular emails.

The tool offers real-time feedback and suggestions on how to refine your email quality to increase the response rate, based on data pulled from past content. 

Standout features

• Lavender grades your email content on a scale of 0-100, predicting the likelihood of receiving a response.

• Provides personalization tips for increment in email engagement, through data pulled from recipients. 

• Integrates with other tools such as Hubspot, Gmail, Outlook, Apollo, etc. 

• Integrated with ChatGPT, enabling you to generate content right within the app. 

Pricing 

• Basic -$0

• Starter -$27

• Individual Pro -$45

• Team plan -Custom

The best AI tool for content repurposing 

10. Repurpose.io

Heard the line “create once, distribute forever”? Well, it’s golden advice. And while distribution isn’t the same as repurposing, distribution needs repurposing to be effective.

Imagine you create a long-form article, and you’re thinking of how to distribute it to several platforms. Your best bet here is to repurpose it into various formats to suit various platforms, and a tool like Repurpose.ai makes the work faster and easier for you.

Repurpose.ai helps you distribute and repurpose your content into various forms, such as YouTube videos, IG reels, tweets, LinkedIn posts, etc. It can also turn audio recordings into video clips for distribution on social media and blog posts into long and short-form video content.

Standout features

• Integration with various social media platforms like YouTube, TikTok, Meta, Snapchat, LinkedIn, and Pinterest.

• Automated content repurposing, helping you get more done with less activity.

• User-friendly, with no steep learning curve.

Pricing

• Content Marketer: $35

• Agency: $149

The best AI tool for expert interview

11. Otter.ai

The first time I used Otter.ai was in a meeting with a client. With Otter AI’s transcription and summarization, I got so much clarity and a better understanding of what we discussed that it became my permanent buddy in clients’ meetings and expert interviews.

It’s truly a must-have if you have many strategy meetings with clients, or interview experts for insights for your work.

With Otter.ai, you can get transcriptions and summarizations of meetings’ discussions, including a detailed breakdown of everything discussed. It also outlines action points assigned during the meeting, ensuring you don’t forget any task.

Standout features

• A suggestion feature that answers questions depending on the topic of discussion.

• Integrates with tools such as Google Meet, Zoom, Microsoft Teams, Slack, Hubspot, etc.

• Multiple language options.

Pricing

• Basic - $0

• Pro -$8.33

• Business -$20

• Enterprise - Custom

How to use AI to grow as a marketer

I used AI for 30% of my research for this article, and it helped me work faster. This is why AI exists—to be used as a tool to do better and faster work and not as a crutch you rely on while neglecting your human creativity.

Your ability to give great prompts can help you get the best from generative AI tools. Consider these two prompts:

• Prompt 1: Give me ten content ideas for a fashion business

• Prompt 2: Give me ten social media content ideas for Instagram reels for a fashion business targeting customers between the ages of 18 and 30, living in Nigeria. The content ideas should be categorized based on where they apply in the sales funnel, in a tabular format, and should be simple for a 13-year-old to understand. Impersonate the content strategist at Zara, and the tone should be casual.

These were the results I got from ChatGPT for both prompts.

Did you spot the difference? That’s the power of strategic prompting!

Here are five ways to refine your prompts, according to Michael Olaye, the EVP and Managing Director at Hero Digital in the SEMRush AI-powered marketer course.

• Details: Add extra details to your prompt, such as the target audience, search intent, where the content will be used, etc.

• Impersonation: Tell the AI to impersonate a person or brand. This gives an extra layer of information that produces more niched responses. You can say something like “You are a marketer for a small business in Nigeria," “You are the marketing head at Zara," and so on.

• Format: Include the format you want the content to appear in, be it tabular form, bulleted guide, etc.

• Tone: Include details on the tone you want the content to mimic, according to your brand’s writing style.

• Give examples: Providing these also helps the AI tool get the specific thing you need and come up with similar answers.

AI can do a lot for you as a marketer; however, it needs your human creativity and feedback to give the best responses. So, AI is not here to take your job; it’s here to improve it. Use it!

Hope this article was helpful to you! If you have additional tools you'd like me to use and review, kindly join the Marketer's Room, leave a comment on the #marketing-talk Slack channel, and I’ll write a second series of this article.