Key skills for social media management 📱
Have you ever wondered what the top skills you need to excel as a social media manager are?
During our recent QnA on Instagram, this question was asked a few times so we decided to share everything you need to know in this article today.
Let’s dive right into it 👇🏾
3 KEY SKILLS TO EXCEL AS A SOCIAL MEDIA MANAGER 👩🏾💻
#1. Copywriting
In this line of work, you’ll be required to create social media content and copy guaranteed to connect with your target audience. Without strong copywriting skills, this is basically impossible.
Grammatical errors reduce the credibility of your content and could potentially discourage your audience and even paying customers, so your writing has to be error-free.
Tip: Use Grammarly or Hemingway App to proof-read your work beforehand.
#2. Keeping Up With Trends
The digital world changes nearly every day and as a social media manager, you should be able to quickly adapt to trends. Here are some easy ways to stay updated:
Subscribe to magazines — whether it is industry-specific or just for fun, you’d surely find something that inspires a new idea by looking through a magazine.
Engage with your audience — you can get feedback by conducting surveys or just replying to comments on social media. Don’t ever underestimate the power of customer insights.
Keep an eye on the competition — knowing what your competitors are up to will always be an important part of the game.
Tip: Just scroll on Twitter — literally. That place is a goldmine for trends. 💯
#3. Planning Ahead
Most great social media managers are rarely seen without their planners. No matter how spontaneous you are, you need to plan and schedule content ahead. Having a solid routine allows for a smaller margin of errors when creating and also allows you to meet deadlines even when you physically can’t.
Here are some of our favourite free apps to help you plan:
Google Sheets — for content calendars.
Buffer — for scheduling posts across several social media platforms.
UNUM — for curating your Instagram feed before it goes live
That’s it! Do you know any other key skills we didn’t include in this article? Come and share it with us on Instagram 🚀
