How to build a great portfolio as a creative

As a creative, you may find it difficult to build a portfolio, especially if you’re doing something like social media management or brand content creation.

Here are some key tips to help you go from having no portfolio to building something good enough to share with prospective clients. 😊

#1: Figure out the platform of choice

There are a host of free and paid portfolio creators out there, and if you have a personal website, you can dedicate a page on it to this. However, if you’re looking for a free and simple solution, we’ll recommend creating a Google Slides document. It’s easy to use, and you can download your portfolio as a pdf document or share a link to anyone you want.

#2: Contextualize your experience and add some data

So you’re creating content, managing a social page, developing engagement strategies, tracking page growth, etc. Show all of that! Use sentences like “I grew the ABC brand page from 1% to 15% in 3 months.”
This will give whoever sees your portfolio a good idea of how much impact you made on the brands you’re working with.

#3: Document everything

It’s important to back up your words with visuals. So you created a social media calendar? Include it in your portfolio. Created social media graphics? Include them too. Document all the assets you’ve created for the brand and include the best ones in your portfolio.

#4: Add your reviews and feedback

Last but not the least, if you’ve received great feedback on your work, whether directly or indirectly (indirectly meaning other people outside of your employers complimenting your work) please include it in your portfolio. This helps reinforce your work in a positive light.

That’s it! We can’t wait for you to create a shiny portfolio and secure the bag while at it! 😉

And of course, if you have any questions… come and chat with us on the gram.